Thoughts on new AFC Logo

[jhausman]

Hello all,

Here is where you can voice your opinions on the new look of the AFC. We are very excited about the new logo. We hope you like it. We know that everyone won't. But that's how it works. Everyone has an opinion. Feel free to share.

Buttons, Stickers and other gear will be coming soon with the new logo on it. Also, new website will be up and running soon!

Cheers!

Jason

[Ross.Spafford]

Ok, that's awesome.

[Chris L.]

J,
I like it man!! Nice work..

[FredFogg]

I don't know, looks like someone with a mustache and they are sticking their tongue out! LOL



Just kidding! It looks great!

[jhausman]

Just kidding! It looks great!

Fred,

You seriously have too much time on your hands!

I'm just glad that after you butchered it you came back and said you liked it. Otherwise, well, I'll just leave it at that!

[GONEHAWKN]

not feelin' it.....

[jhausman]

Ok, that's awesome.

Thanks Ross!

[jhausman]

J,
I like it man!! Nice work..

Thanks Chris! "Nice work" from A3 Design!

[Hawkmom]

Sorry, I don't like it. I want it to show a bird with jesses on it's feet, flying to the glove, lure, or sitting on the glove. There is no 'picture tells a thousand words' message on this ogo. IMHO, It's just a 'bird' inspired artsy thing. Texas Hawking had some re-do's of their logo and had the membership vote on the finalists. I think that would be a better way to do it. A logo should describe the organziation visually, as well as the wording.

[jhausman]

Sorry, I don't like it. I want it to show a bird with jesses on it's feet, flying to the glove, lure, or sitting on the glove.

The goal was to step outside the box and create a logo. A brand. Not a picture of a falcon stamped in a geometric shape or over a state (or in this case The Americas). Please know that there is nothing wrong with that. We were just looking for something different. We brought in an internationally known design firm so that we would not be a bunch of falconers acting like designers fighting over "it should be a gauntlet, no it should be a goshawk, wait, it should be hooded!" kinda thing.

This it the new brand of the AFC. We are very excited about it. It would be VERY difficult to please everyone though!

Thanks for your opinion! I hope it grows on ya!

[frootdog]

Not a huge fan of the new logo, BUT I do like the fact that it is vague and there is no falcon vs. hawk war to ensue. That right there is the true genius of the new logo. But as fred pointed out it really looks like an upside down mustache. Almost like they had an old western logo and said "Hey if we flip this it kind of looks like a bird of prey head and wings...." But they did do a good job incorporating the goshawk stripe on the head!

[jhausman]

But they did do a good job incorporating the goshawk stripe on the head!

NIIIICE!!!!

[sharptail]

not thrilled by the art but will buy and wear it for what it stands for!

[Saluqi]

I don't like it. Looks more like a logo for a non-profit or something totally unrelated. To risk being chastised, it looks too effeminate. It doesn't say falconry to me.

[bgibson]

the sign of a good mark as with any corporate identity is simplicity and recognition. this logo fits the bill on both accounts. a good choice of font as well. being a screen printer, embroiderer, and graphic designer.... i know this logo will reproduce well on all substrates without any problems. i'm glad it's not a depiction of a certain type of bird as that alone will annoy some folks that don't fly that particular style. this logo has already accomplished one objective in that everyone on here will never question who stands behind it. i'm sure when the "cbs" "eye" was created, some there were scratching their heads.... but 50 years later and "unchanged", it's one of the most recognizable marks in the history of logo types.

good job A3

[FredFogg]

Fred,

You seriously have too much time on your hands!

I'm just glad that after you butchered it you came back and said you liked it. Otherwise, well, I'll just leave it at that!

Jason, it took me about 2 minutes, so not a lot of time. Personally, I really don't pay much attention to logo's, they are just artwork to make folks like Nike and Michael Jordon rich! LOL

[Migisi]

i know this logo will reproduce well on all substrates without any problems.

I hope they experimented by reducing its size - say, for return address labels, shirt pockets, pins, tie tacks, etc. - to see how much detail and grey (star, Conservancy, bird head) will be lost. At a glance, I think it will look like just a moustache when reduced. I think they'll have some trouble accurately reproducing the grey tone on colored backgrounds, it'll reproduce as black on fax transmissions, and might be lost entirely on photocopies. I'd have rejected this design.

[bgibson]

I hope they experimented by reducing its size - say, for return address labels, shirt pockets, pins, tie tacks, etc. - to see how much detail and grey (star, Conservancy, bird head) will be lost. I think they'll have some trouble with accurately reproducing the grey on colored backgrounds (like T shirts). And, at a glance, it will look like just a moustache when reduced. I'd have rejected this design.

i personally didn't and still don't "see a moustache" when i look at it. i understand , but i don't see that when i look at it. if the text said "Big Tex Moustache Wax" , then yes. but in it's context... i see wings. offset printing from anyone worth their salt can reduce this to the size of a stamp without losing it. i've owned a screen printing business for 20 years and believe me, this logo is a piece of cake. the use of spot colors instead of halftones can yield the colors you want. but your concern over the smaller items (pins, etc) could better be addressed by someone other than me... but i have seen some pretty good jobs done with logos more intricate than the one in question

[Lee Slikkers]

had to be negative but I also don't care for it...I looked at it earlier when you first posted it but didn't want to be the 1st to piss and moan. I suppose there are worse ones out there but I would had liked to have seen a couple options that the members could have voted on...

[hawkstir]

It's just OK. I hope you didn't spend to much on it. Perhaps the bueaty is in it's simplicity?

[bgibson]

had to be negative but I also don't care for it...I looked at it earlier when you first posted it but didn't want to be the 1st to piss and moan. I suppose there are worse ones out there but I would had liked to have seen a couple options that the members could have voted on...

the only problem with an approach like that is you will never please everyone so why purposefully set yourself up for the inevitable. any time you have "too many chiefs and not enough indians" , all you typically do is spin your wheels. there will probably be a final ratio of 50/50 of who likes it and who doesn't , and in a group of folks where opinions are a dime a dozen.... that's pretty good.

[Lee Slikkers]

the only problem with an approach like that is you will never please everyone so why purposefully set yourself up for the inevitable. any time you have "too many chiefs and not enough indians" , all you typically do is spin your wheels. there will probably be a final ratio of 50/50 of who likes it and who doesn't , and in a group of folks where opinions are a dime a dozen.... that's pretty good.

Good point Ben...I guess in the big scheme of things a logo doesn't REALLY mean much so as long as the mission is accomplished with the org I'd be cool with logo that looked like a mute.

[Hawkmom]

A logo is very important and should be of a timeless design. I've always liked NAFA's logo. It is effective and tells a story. The Eagle Austringers (IEAA) logo the same. (www.austringer.org). The International Association for Falconry & the Conservation of Birds of Prey have an effective logo. It is not 'fancy' but gets the point across. www.i-a-f.org. Another is the International Hunter Safety Association (www.ihea.org) Again, it tells a story.

[cnoel08]

A logo is very important and should be of a timeless design. I've always liked NAFA's logo. It is effective and tells a story. The Eagle Austringers (IEAA) logo the same. (www.austringer.org). The International Association for Falconry & the Conservation of Birds of Prey have an effective logo. It is not 'fancy' but gets the point across. www.i-a-f.org. Another is the International Hunter Safety Association (www.ihea.org) Again, it tells a story.

lolol that last link took me to "The Industrial Heating Equipment Association" lol
it is supposed to be www.ihea.COM

[bgibson]

A logo is very important and should be of a timeless design. I've always liked NAFA's logo. It is effective and tells a story. The Eagle Austringers (IEAA) logo the same. (www.austringer.org). The International Association for Falconry & the Conservation of Birds of Prey have an effective logo. It is not 'fancy' but gets the point across. www.i-a-f.org. Another is the International Hunter Safety Association (www.ihea.org) Again, it tells a story.

correct....image IS everything. when i look for services, i'll pick the guy with the most "professional" looking logo if that's all i had to go on. not the guy who got his logo from the clip art printed on his checks. company checks and yellow page ads are, for the most part, collections of the worst logos out there. a good mark can make or break a company where competition is really fierce. when all's said and done, NOTHING beats good service. but you have to get the call first.... that's why the logo is so important

[TexasFalconer]

Afraid I have to go with the not feeling it crowd. Looks a bit like a moustache with a jalapeno pepper sticking out- would probably be a good logo for a Mexican restaurant, "Moustache Jose's Mexican Grill" or something. What, exactly, IS the logo supposed to be? What is the jalapeno supposed to be?

[bgibson]

Afraid I have to go with the not feeling it crowd. Looks a bit like a moustache with a jalapeno pepper sticking out- would probably be a good logo for a Mexican restaurant, "Moustache Jose's Mexican Grill" or something. What, exactly, IS the logo supposed to be? What is the jalapeno supposed to be?

greg, are you looking at fred's version or the actual logo in the first post? or are you just hungry?

[TexasFalconer]

Fred's version- there's no image in the first post (red X)- yikes- sorry- didn't know there was another "real" version- would like to see it (it's all FRED'S FAULT!!)

[Eragon]

Hey Jason, I just wanted to let you know that your (the real) picture of the logo isn't showing up for me. And I can only see one of the pictures in the other thread. Don't know if it's my computer or something with the link. It ends up as a white box with a red x.

---------------

Opinion time. I don't particularly like it. It's okay but not great. I would also be concerned with smaller things (pins, patches, etc.) I had trouble telling what it was at first glance on a larger picture. I don't know what it would look like on a tiny pin. The "wings" look like leaves to me. I think it would look better as a generic hawk shape with the words in a circle around the picture. I think it would shrink better and get a clearer picture across to people who see it.

Respectfully,
Ryan (future member :P)

[Eragon]

Fred's version- there's no image in the first post (red X)- yikes- sorry- didn't know there was another "real" version- would like to see it (it's all FRED'S FAULT!!)

I'm having the same problem but I can see it in this thread:

http://www.nafex.net/showthread.php?t=4888

[TexasFalconer]

AH! Thanks for the link! Much better!!!

I'm having the same problem but I can see it in this thread:

http://www.nafex.net/showthread.php?t=4888

[jhausman]

Well, the good news is I only spent about $3k of my own money! Seems Fred has confused a lot of people will his messing with the original logo. I hope these images (below) will help.

Here is a little more info. Seems the REAL logo (not Fred's mutilation of the mark) is not showing up at the top of the thread. I will try to fix that asap. I can see it... so really weird.

Here is the from A3 Design.

__________________________________________from A3

Attached is a pdf that takes us through a bit of our thought process in working through this logo draft and how it evolved into what it is. We aimed to create an iconic, generic image that could clearly be identified as a raptor but not identifiable as ANY ONE type of raptor. The wings of the bird were illustrated as a FEATHER and both the feathers and the head lack identifiable detail to further the anonymity of that bird. Overall, the personality of the icon is strong and commanding, is associated with a bird of prey and has a slight undertone of patriotism. This logo sets the bar for the competition; instantly communicating your organization as the most professional, well-established and active organization.

We really took the application of the logo into consideration providing you options of the logo as an embroidered patch or with out the patch for media and screen print uses. The color palettes were kept close to the raptor's environment with earth & sky tones but are open to suggestions.

[Chris L.]

I have to give AFC and Jason a big applause for even letting people discuss this. You cant please everyone and if it is what the board decided on then let it ride. It can all be changed later if need be. NAFEX's logo was ever evolving until Ben designed one that fit.

Keep up the hard work and thanks for keeping an open forum and platform for members and nonmembers alike to be able to speak. AFC's willingness to accept criticism and feed back on an open forum is a shining example of its progressive nature and of the open mindedness of its board members.

[ikcus]

Well, the good news is I only spent about $3k of my own money!

I SURE hope the logo work for 3K was NOT done by another falconer. If it was please do not mention his\hers name.

I have to give AFC and Jason a big applause for even letting people discuss this. You cant please everyone and if it is what the board decided on then let it ride. It can all be changed later if need be. NAFEX's logo was ever evolving until Ben designed one that fit.

Keep up the hard work and thanks for keeping an open forum and platform for members and nonmembers alike to be able to speak. AFC's willingness to accept criticism and feed back on an open forum is a shining example of its progressive nature and of the open mindedness of its board members.

Here here.

[bgibson]

a3 is the real thing and at 3 k, that's practically a donation from them for what i'm sure they normally make. looking at this reminds me of critique days at ECU design school where we had to explain our thought processes through illustrations and how we arrived at the final. good job. i'm sold