Hi Tony.
To put things in perspective, I
never fly without telemetry. However, last season I got out my receiver exactly twice not counting the daily check to verify that it was operating. I currently use a scout transmitter that has been custom tuned to maximize battery life, and last season I used 3 batteries all year.
At that level of use, its difficult for me to justify the expense of the battery life for this new system, to say nothing of the expense of the gear itself. It dosnt hurt that I am highly allergic to apple products for the mapping apps.
Your right, a lot of austringers would find more peace of mind with this setup than they currently enjoy. But even they would be better served with a system more optimized for them. For example, optimizing battery life by offering a shorter range for the data stream and/or less than real time in the data feed (for shortwingingers, one update a second or even once a minute is more than enough).
Longwingers are where the money is. It makes sense that their needs are catered to in the first (and second and third) round. And of course, there are plenty of falconers that walk in both camps.